Title: Jerks Inside

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Client: Paxan (www.paxanco.com)

Advertising Agency: DIDAR Advertising Inc.

Notes:

The ultra-realist establishing shot in this TV commercial is rendered by V-Ray engine which is enhanced for architectural rendering. The story of some fancy jerks inside carpet that resist against most kind of carpet shampoos, were developed and story-boarded by Mohammad Kheir Andish. Morteza Najafi in addition to supervising the rendering process was directing this TV commercial. Most of the shots were animated by Elham Doost Haghighi and Mohammad Kheir Andish. The challenge in the production was fur. All over there is filled with fur. Carpet strings and the body of the jerks are covered by fur. The fur challenge was streamlined by Morteza Najafi and the solution was used for some other similar project.

Cast:
Producer: Hossein Najafi

Director: Morteza Najafi

Writer, Character Designer: Mohammad Kheir Andish

Lead Technical Director: Morteza Najafi

Art Director: Maryam Sefati

CG Artists: Elham Doost Haghighi, Ehsan Hasani Moghadam, Javad Ghafari, Hadi Sarra

Sound Editing and Mixing: DIDAR Audio Studio Inc.

Music: DIDAR Audio Studio Inc.

Tools: Maya / Mental Ray / Shake / Max / V-Ray